Ronseal puts Lucre on alert in consumer PR support overhaul

Ronseal has started a pitch process to find a consumer PR agency.

Ronseal: currently uses Lucre
Ronseal: currently uses Lucre

The manufacturer of wood-care products currently uses Lucre. The Leeds-based agency is repitching for the business.

Lucre's campaign work has included a search for the UK's worst pub beer garden and its subsequent makeover by celebrity gardener Charlie Dimmock.

Ronseal comms manager Kate Sitch declined to discuss the brief but confirmed that a pitch process was under way, adding that an agency had not yet been appointed.

The company, which is a wholly owned subsidiary of the Sherwin-Williams Company, is based in Sheffield.

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