GUIDE TO CAREERS IN PUBLIC RELATIONS: Why PRWeek? - Want to succeed in PR? Read the industry bible. PRWeek editor Kate Nicholas outlines the many benefits of reading the industry's top title

So why is PRWeek, the PR industry bible, so interested in you? And

why have the PRWeek team put together this guide for a new generation

looking to work in PR?



Quite simply, the PR industry's main asset is its people - and it is

only by encouraging the brightest and best of you to join its ranks that

PR will continue to be one of the fastest growing professions in the

world.



PR has also had a pretty bad press and, as a champion of the industry,

PRWeek would like to clear up any misconceptions. Forget Ab Fab, the

real story is far more interesting. This is a profession that offers a

vast variety of opportunity and experience, not to mention access at the

highest level - 63 per cent of chief executives now take personal

responsibility for their organisation's PR.



Breadth of activity



As editor of PRWeek, I have been astonished at the sheer breadth of

activities and audiences targeted by this industry; from Westminster to

the City, consumers to employees, pressure groups to NHS trusts. The

list is endless because public relations touches on every area of public

life.



In our pages we have interviewed everyone from Liberal Democrat leader

Charles Kennedy to doomed Dome CEO P-Y Gerbeau; from Richard Branson to

advertising enfant terrible Trevor Beattie (of 'Hello Boys' Wonderbra

fame). All agreed that their PR and their communication with all their

'stakeholders' was one of the most critical aspects of their job.



But why should you read PRWeek? Well, for a start, everyone who will

interview you, and with whom you will hopefully be working in the

future, already reads PRWeek. And whether you want to work in-house or

in consultancy, in the private or public sector, PRWeek is the source

for news of account wins and losses, personnel moves and agency

buy-outs, as well as critical moves in the media.



You will also be able to find out what successful PR professionals think

about the leading issues for the industry. These issues are also

analysed in depth in our features pages, where you will also find

practical tips on everything from creating a website to crisis training

and plenty of best practice case studies and campaigns.



Top source for jobs



PRWeek's research into the industry will help you to do your job better,

and to learn more about the industry. You can find out about salaries

and benefits from our annual salary survey and read all about the UK's

top PR consultancies in our renowned Top 150 Consultancy league

tables.



And of course, PRWeek is the top source for PR jobs in the UK. Over 80

per cent of all in-house vacancies can be found in the pages of PRWeek

and at our job site (prweekjobs.co.uk). The site includes a candidate

registration service and profiles of companies to which you may be

interested in applying. This enables you to apply for a job directly

on-line and to be alerted by e-mail to jobs which match your

criteria.



For more information on PRWeek, and to subscribe, visit our website at

prweek.com. We look forward to covering your glittering career in future

editions of the magazine, and perhaps might even see you at the PRWeek

Awards.



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