The Shanghai office will be Brunswick's third office in China and its 19th globally. In a statement, Brunswick said that the move ‘reflects a growing client base of companies in China that require senior level support to address critical communications issues'.
The new office in Shanghai will be founded by Po Ling Cheung, who joins Brunswick with more than 15 years' experience of communications in the region. He was previously co-head of Morgan Stanley's Asia Pacific corporate communications, looking after the Greater China market and South East Asia.
Brunswick also announced that senior New York partner Cindy Leggett-Flynn will relocate to Hong Kong as the Hong Kong managing partner, with an Asia-wide remit.
Tim Payne, Brunswick Group's managing partner in Asia, commented: ‘We are thrilled that Po Ling is joining us as a partner to help expand Brunswick's business into Shanghai and the Yangtze River Delta region, adding to the successful team of more than 50 people we have in Beijing and Hong Kong. I am also delighted to welcome Cindy to China, where she will help us drive Brunswick's fast growing business with her wealth of experience in cross border M&A, crisis management and corporate and investor communications.’
Alan Parker, Brunswick chairman, added: ‘The firm is making great progress internationally, and China has been particularly strong for us again this year. We are privileged to be working on the leading M&A and crisis briefs in the region, and increasingly expanding our reach across Asia to support the growing needs of local and multinational clients.
‘We believe that no other firm rivals the breadth and depth of senior expertise found at Brunswick. The team is well placed to help Chinese companies connect with the rest of the world, to give market specific insight to our international clients, and to prepare our clients for the challenges now facing all global companies.’