Exposure called in to handle UK launch of online film service Netflix

Exposure has won the brief to handle PR around the UK and Ireland launch of global internet film subscription service Netflix.

Netflix: film and TV streaming site
Netflix: film and TV streaming site

It is understood that Exposure won a four-way competitive pitch earlier this summer to handle the launch, announced earlier this week.

Exposure will serve as Netflix’s PR agency of record for the UK & Ireland, handling consumer PR and b2b.

The US company will expand into the UK and Ireland in early 2012, offering unlimited TV shows and films over the internet to TVs and computers for a monthly subscription.

Netflix has been streaming to US subscribers since 2007, adding Canada in 2010 and 43 countries in Latin America and the Caribbean in September 2011. The service currently has more than 25 million members.

Netflix previously planned to launch in the UK back in 2004, employing Frank PR to handle its UK PR. However, the company subsequently cancelled its expansion plans to concentrate on its US business.

Netflix was heavily criticised during the summer over a failed attempt to separate its US business so that members paid for streaming and postal rentals separately. This week it emerged the company lost 800,000 subscribers during the third quarter. Netflix’s shareprice has dropped by over two-thirds since the summer.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.