The NSPCC has appointed agency Advocacy Online to help promote its
work. A seven-strong team, headed by Advocacy MD Graham Covington, will
report to the charity's campaign manager Nick Smith. Advocacy Online
bills itself as an online PR agency that specialises in charities.
Clients include the UK Breast Cancer Coalition. It was launched last
November. One of the campaigns Advocacy worked on for the NSPCC was
Children's Day on 9 May.