DLA Upstream opens shop for business in Scotland

DLA Upstream has opened for business in Scotland, extending the

reach of the public affairs arm of law firm Dibb Lupton Alsop into the

devolved region.



The office, which opened last week, is headed by Yvonne Robertson, who

reports to Upstream's London MD Lionel Stanbrook.



Upstream sources said the move was designed to capitalise on the marked

shift in control over Scottish affairs from Westminster to Holyrood in

Edinburgh.



A number of leading PA firms, including Westminster Strategy and GCI,

have already attempted to muscle in on a market described by Robertson

as 'yet to fulfil its potential'.



According to Upstream chairman and Liberal Democrat peer Tim

Clement-Jones, the decision to open a Scottish office was inspired by

'sheer competitive instinct,' as well as demand from clients.



Robertson will combine her role at Upstream with her work as convenor of

corporate business at Inverclyde Council, with whom she has worked since

1990. Prior to joining the council, she worked in a publishing and PR

role for Scottish publishing house Seanachaichd.



Clement-Jones cited the strength of the Scottish Parliament as an

important factor. 'Some Scottish people consider the Westminster

elections irrelevant in many respects. It's a slightly extreme view, but

it reflects the fact that the bulk of the day-to-day influence over

Scottish affairs now rests in Scotland,' he said.



He said Upstream would expand into other politically active areas, with

plans in place to merge its partner firms in other EU member states in

2003.



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