Chelsea Village - the Aim-listed parent company of Chelsea Football
Club - has handed PR firm TASC its six-figure investor relations and
corporate communications brief.
TASC has been hired to raise awareness of the pounds 110m West Stand,
interactive attraction Chelsea World of Sport and health and fitness
facility The Chelsea Club, which are all due for completion in the
The newly-created remit includes handling PR surrounding the opening of
the West Stand and overseeing recently-appointed agencies RJH Public
Relations and Clarion Communications, which are responsible for the
launch of The Chelsea Club and Chelsea World of Sport respectively.
TASC partner Richard Jukes heads the account alongside account manager
Jeremy Handel, reporting directly to Chelsea Village chairman Ken Bates
- the former head of the Wembley redevelopment scheme. 'They need to
shine a torch on the new West Stand and facilities and get people more
aware of what's on offer,' said Jukes.
He added that one of the challenges will be to 'make people realise that
the football club, while being the heart of the village, is just one
part of the investment facilities available.'
'You don't have to be a Chelsea fan to use the facilities or stay in the
hotel,' he added.
Another challenge for TASC is to counteract negative publicity
concerning club chairman Bates, who was demoted from the chairmanship of
Wembley National Stadium Limited last December and resigned just two
Chelsea Village is currently developing the pounds 150m facilities which
will include 18 conference rooms, a business centre, a four-star 291
bedroom hotel, state-of-the-art health club and, within the Chelsea
World of Sport, five restaurants, two bars, a pub and a nightclub.
The firm has recently suffered a depressed share price after unfounded
rumours that it was the subject of a hostile takeover bid.