PRWeek Awards 2011: Consultancy of the Year

Founder Rana Reeves chose his agency's name because no brand wants to be anonymous - a 'John Doe'. After this year's haul at the PRWeek Awards, he no longer needs to be concerned about obscurity.

Consultancy of the Year: John Doe
Consultancy of the Year: John Doe

John Doe has already walked off with the gongs for Specialist Consultancy of the Year and Boutique Consultancy of the Year, and another for its work with Christian Aid youth brand Ctrl.Alt.Shift.

Reeves founded the agency in April 2009. The former creative director of Shine Communications wanted to create a new style of youth and consumer PR agency using what he had learned at his previous agencies, Red Rooster, JCPR and Shine.

The agency began with one founding client, Sony PlayStation, which has moved with Reeves through three agencies over 12 years.

 

The innovative John Doe is one of a new wave of outstanding British consumer PR shops

Danny Rogers Editor-in-chief, PRWeek

The agency's proposition is to offer a bespoke approach to resourcing client needs. There is a core team of 14 and a wider 'John Doe family' that it calls on for specific projects. What really differentiates the agency from others is outstanding creativity and an impressive contacts book.

'I'm always excited to hear from Rana and his John Doe family of collaborators,' says Dazed Group editorial director Jefferson Hack. 'Their ideas are interesting and dynamic and they have a very forward-thinking approach to media and PR.'

In the past 12 months, the agency has invested £21,000 in staff training and development and a further £38,000 in staff benefits that include 24-hour expense payment turnarounds and a clothing allowance. The agency has a 92 per cent staff retention rate.

Key client wins in the past year include General Motors, London Trocadero, YHA, Amnesty UK, W Hotels, Babelgum, Tate Britain and Whitechapel Gallery. Organic growth has also come from brand extension projects for Intel, Vodafone, BlackBerry, PlayStation Europe, Sony Software and Dell.

John Doe has enjoyed 42 per cent income growth year-on-year, a profit growth of 21 per cent and organic growth exceeds 20 per cent. In the first four months of 2011, the agency won enough new business to exceed £1m in fees.

The Awards 2011 book will be available in this week's issue of PRWeek

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