The British Film Institute (bfi) is close to appointing a PR agency
to handle the launch of a proposed national centre for film.
The centre will incorporate all of the bfi's services, including the
National Film Theatre and Museum of the Moving Image, under the same
The bfi's exhibition division has drawn up a shortlist of two agencies.
'We are close to choosing an agency,' confirmed bfi exhibition spokesman
Brian Robinson. 'This centre will be a new powerhouse for film.'
The bfi hopes to situate the centre near London's Hungerford Bridge,
close to its current base on the South Bank.
Royal Shakespeare Company deputy head of marketing Andy Cole has been
named as head of press and marketing at bfi exhibition.
He takes up the post in June and will head the eight-strong team, which
is based at the National Film Theatre's South Bank offices.
Previous head of PR and marketing Anna Butler left in February after
five years at the bfi to join Pathe Distributors as head of
In his four years at the RSC, Cole handled all aspects of operations in
both London and Stratford-upon-Avon.