Camelot flirts with six consumer agencies

Six agencies have been invited in for 'chemistry sessions' as

National Lottery operator Camelot narrows down its search for a

nationwide consumer agency.



The events are designed to allow the lottery operator to become better

acquainted with the agencies chasing the account. Once this stage has

concluded, some will proceed to the pitch process, likely to be held

next month.



Camelot head of consumer PR Jackie Wilson declined to comment on how

many agencies would be invited to pitch, indicating that she considered

it 'too early in the process, and unfair on the agencies we are seeing

to decide just yet'.



Wilson denied industry speculation that Camelot has limited its search

to smaller agencies, while refusing to be drawn further on the criteria

being used to make an appointment.



The agency selected is likely to be tasked with arresting the slump in

media interest surrounding the lottery. The media is now unlikely to

cover any win under pounds 10m, and is more interested in controversy

surrounding the behaviour of the operator.



Camelot has most recently endured much negative publicity over its

refusal to pay out a pounds 3m jackpot to Kay and Martin Tott, a couple

who had accidentally lost what they claimed to be a winning ticket.



However, despite such negative publicity, Camelot chief executive Dianne

Thompson has been appointed as president of the Chartered Institute of

Marketing (CIM), succeeding Baroness O'Cathain on 1 June.



Camelot's consumer PR has been handled in-house for the last year after

an arrangement with Brunswick was not renewed.



Harrison Cowley is retained to undertake consumer work in the regions

and its relationship with Camelot is not affected by the current pitch.



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