National Grid launches review of Brunswick's City PR account

National Grid, the FTSE 100 electricity and gas network firm, has placed Brunswick on alert after launching a review of its financial PR.

National Grid: reviews financial PR account
National Grid: reviews financial PR account

It is understood that National Grid has asked a number of agencies for written submissions and will hold face-to-face meetings with shortlisted agencies during the coming weeks.

Brunswick has held the account since 2007, when it picked it up from Citigate Dewe Rogerson.

It is thought that financial PR heavyweights including Finsbury, FTI Consulting and Tulchan Communications are in contention.

Chris Mostyn, head of corporate media relations, commented: 'We are very pleased with the quality of advice and service we receive from Brunswick. Our procurement rules require us to hold competitive tenders at regular intervals, and this is part of that process. Brunswick is among the firms invited to participate.'

Brunswick declined to comment.

It is thought the brief encompasses financial comms and corporate positioning, and will take effect in the New Year.

National Grid owns and runs the UK’s electricity network and has also operated the gas transmission network since its merger with Transco in 2002.

A key issue for the successful agency will be supporting the firm’s comms through energy regulator Ofgem’s review of electricity and gas network pricing. The review will set price controls for eight years and are designed to provide stronger incentives for networks to manage costs.

More generally, the Government is pushing for a ‘greening’ of the UK energy supply in a bid to lower carbon emissions and increase energy from alternative sources.

The national grid will need to upgrade its infrastructure to cope with the electricity that the wind energy industry aims to produce. There are likely to be a number of comms issues around the upgrade and need for new overhead cabling and pylons across the country. 

 

A City PR source added that relations with the investor community may need smoothing after the company launched a rights issue last year to a mixed response.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.