Hallmark Channel finalises switch to in-house PR team

The Hallmark Channel, part of US company Hallmark Entertainment

Network, is taking PR in-house.



The network had been using Prism Entertainment, which assisted in the

launch of the channel in May 2000.



Having completed this initial phase, the firm is reverting to an

internal team, reporting to marketing director Matthew Woods.



Prism director Rod Henwood confirmed the pre-arranged strategy had

included Prism establishing the infrastructure needed for the switch to

internal handling.



The Hallmark Channel specialises in the broadcast of a mixture of

home-made and bought-in mini series, TV movies and dramas, predominantly

of American origin.



In the UK, it is currently available only on Sky Digital.



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