The PRCA reveals more details about internship accreditation scheme

The PRCA has provided more details about the accreditation scheme it is set to launch to bring more structure to internships in the PR industry.

Richard Ellis: PRCA comms director
Richard Ellis: PRCA comms director
In this week’s PRWeek podcast, PRCA comms director Richard Ellis said that the industry body has started to reach out to agencies to include them in its plans to launch the scheme.

The news follows the launch last week of PRWeek and the PRCA’s joint campaign to end the practice of unpaid internships.

The accreditation scheme was initially developed by Talk PR, and has been taken on by the PRCA.

Ellis said: ‘It’s a combination of training, of structured work experience, of exposure within the industry and mentoring. We’re working with Talk PR to make this a much more widely recognised scheme.

‘We’re going to work with other consultancies, we’re going to look at what guidelines we should be giving consultancies about employing interns, and then working with PRWeek to promote this scheme so that employers can recognise which interns have done a structured internship that will have further developed them, so that they will be that bit further progressed than they might be in a first job.’

Ellis added that the scheme would ensure interns were not just ‘making tea and coffee and photocopying for three months over their summer holidays’, but had real experience of the PR world.

To view the podcast, click here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.