Sky closes print title

BSkyB has axed the print version of Sky Magazine, the largest UK magazine by circulation, after deciding not to go ahead with a quarterly version of the title.

In February, it emerged Sky was planning to scrap the bimonthly Sky Sports Magazine and Sky Movies Magazine, and switch the main Sky Magazine from a monthly to a quarterly from August.

But instead, Sky has launched a weekly email, called My Sky Week, which informs customers about programme highlights, as well as providing links to content previously found in the print magazine.

Sky has also created a TV guide on Sky.com and a customer service mobile app.

A Sky spokesperson said: 'Web and mobile platforms offer us a more immediate and engaging way to communicate with our customers, so this is our focus going forward.'

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