Korean technology giant Samsung has selected Golin/Harris
International for the task of enhancing the firm's corporate image in a
The decision on the pounds 300,000 account follows a competitive
three-way pitch. The account will be led by account director Jessica
Bondy, reporting directly to the firm's Korean headquarters.
Golin/Harris has worked with Samsung since 1996 on project work and
The European brief will see the agency become heavily involved in
Samsung's digital product range, and will be a more proactive campaign,
seeking to build brand awareness.
Samsung UK recently appointed Cohn & Wolfe (PRWeek, 23 February) to a
consumer brief after Complete Marketing Communications resigned the
account. This relationship is unaffected, and the two firms are expected
to work closely on the company's behalf.
- Golin/Harris has also been appointed to handle consumer and trade PR
for FastWeb Media's launch of football website megasoccer.com.