Ahh, April. Synonymous with spring showers and lambs frolicking,
oblivious to their impending death at the hands of MAFF eradication
Equally well known is the custom of using the first day of the month as
a vehicle for wacky stories, founded in the sordid depths of their
authors' twisted creativity.
Therefore, when Rainier release hit the PRWeek newsdesk boasting that
the agency was to offer media training to game show contestants - with
the story embargoed until 1 April 2001 - there was a hint that all was
not as it seemed.
Rainier MD Stephen Waddington claimed that the launch of the 'service'
was inspired by Anne Robinson's complaints that media training had
deprived her of the ability to crush company directors on Watchdog.
The story, which has already appeared in the Evening Standard, emanates
from the agency's policy to attempt its own PR by pulling such stunts on
an annual basis.
Rainier claims to have had positive feedback from clients, who received
details of the scheme in their monthly mailshot. But whether
Waddington's claim that the division is 'generating revenue' is to be
believed, we shall leave readers to decide.