DIARY: Rainier media training is an April Fool too far

Ahh, April. Synonymous with spring showers and lambs frolicking,

oblivious to their impending death at the hands of MAFF eradication


Equally well known is the custom of using the first day of the month as

a vehicle for wacky stories, founded in the sordid depths of their

authors' twisted creativity.

Therefore, when Rainier release hit the PRWeek newsdesk boasting that

the agency was to offer media training to game show contestants - with

the story embargoed until 1 April 2001 - there was a hint that all was

not as it seemed.

Rainier MD Stephen Waddington claimed that the launch of the 'service'

was inspired by Anne Robinson's complaints that media training had

deprived her of the ability to crush company directors on Watchdog.

The story, which has already appeared in the Evening Standard, emanates

from the agency's policy to attempt its own PR by pulling such stunts on

an annual basis.

Rainier claims to have had positive feedback from clients, who received

details of the scheme in their monthly mailshot. But whether

Waddington's claim that the division is 'generating revenue' is to be

believed, we shall leave readers to decide.

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