Hit or Miss? Liam Fox is forced to apologise over the truth about his 'adviser'

Defence Secretary Liam Fox was this week under pressure over the nature of his relationship with close friend Adam Werritty.

Liam Fox: forced to apologise (Rex Features)
Liam Fox: forced to apologise (Rex Features)

Fox apologised over the relationship as it emerged that Werritty had accompanied him on 18 overseas visits over 13 months. Fox said it was 'a mistake to allow distinctions to be blurred between my professional responsibilities and my personal loyalties to a friend'.

HOW I SEE IT

Eben Black, Head of media, DLA Piper Government Relations

'We love it when they struggle' was the journalists' mantra when John Major's ministers were being picked off during the 1990s.

Liam Fox is certainly struggling. He performed impressively in the Commons on Monday, but not well enough. And his assertion that it is understandable to let family and friends know when you travel abroad is ludicrous. Similarly, to accuse your critics of unidentified 'innuendo', then deny it, is unacceptable as a PR strategy.

Basic mistakes have been made - how many meetings in Whitehall were there? The number seems to have risen from 14 to 22. Any more you would like to tell us about, Secretary of State?

Fox's half-hearted apology was PR textbook and therefore doesn't resonate with the public. He should have been blunter and harsher on himself. Penitence is a popular stance.

MISS

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