Burson-Marsteller wins Augere wireless broadband brief

Burson-Marsteller has won a corporate brief with Augere, a wireless broadband firm providing connections to Asia and Africa, to raise the profile of the company in the UK and internationally.

Amanda Pierce: B-M MD and corporate chair
Amanda Pierce: B-M MD and corporate chair

Augere has pledged to help deliver affordable broadband to emerging nations where web usage remains well below that of developed countries.

Burson-Marsteller won the brief after a three-way pitch.

Alistair Johnston, Augere’s chief marketing officer, said the agency would look to increase understanding of the ‘tremendous benefits to the countries in which we operate and tremendous business opportunities for investors to become involved with a growing company in an expanding sector’.

Founded in 2007, Augere has enjoyed rapid growth and now holds 4G licences covering more than 500 million people across economies in South Asia and Africa. Since its formation, the company has successfully raised more than $250m of finance.

Amanda Pierce, MD and chair of B-M’s corporate practice, commented: ‘Not only is Augere a rapidly expanding company with a record of business and financial success to tell, but there’s also a tremendous human interest story at the heart of its business in the provision of broadband to developing nations.’

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