The acquisition of Trademark adds 25 new staff and a client portfolio that covers both comms and marketing services.
The combined organisation will pave the way for the launch of Bite Consulting Europe, which will bring together staff in London and Munich into one team to consult European marketing directors.
Trademark’s directors and team, which include CEO Stefan Ehgartner, will become part of the newly created European leadership team at Bite.
Ehgartner said: ‘Within the Bite family we will have access to an outstanding repertoire of intellectual property and expertise, which means we will be in a position to offer our clients innovative, creative solutions to a myriad of comms challenges on a global scale.’
Bite and Trademark have been working together during the past two years across shared European clients including HP and Harman Consumer International.
Kath Pooley, MD of Bite Communications Europe, said: ‘Expanding our team to include Trademark is about more than Bite’s launch into Germany, although that’s clearly exciting in its own right.
‘We’ve known for some time from our collaboration on client projects that we share a similar culture, client service ethic and strategy around our specialist models and methodology. Given the success we’ve had in France and the Nordics this year, I can’t wait to realise our collective potential across Europe.’
Trademark PR offers comms services, while Trademark Consulting specialises in marketing services. The companies represent brands across the consumer electronics, technology and telecoms, entertainment and lifestyle, and beverage sectors. Current clients include Creative, Amazon Web Services and BRIO.
Bite CEO Clive Armitage added: ‘Two things are going to allow us to continue to grow the Bite brand internationally; an ability to service clients in key strategic markets across the globe and an enhanced offering that extends beyond traditional PR services. We’re excited about the addition of the Trademark business because it gives us an immediate strong presence in Europe’s biggest market, as well as access to a broad range of specialist marketing skills.’
Following the acquisition, Trademark will be branded as Bite Communications and Bite Consulting. This move follows the launch of Bite in France last year and brings the total number of Bite offices to 14, and employee numbers to 227.