PRCA chairman Sally Costerton – also Hill and Knowlton EMEA CEO – said: ‘This is our latest step in delivering the strategic plan we announced in 2010 to continue resolutely to grow our reach and relevance, and in so doing to make the PRCA the industry's undisputed voice.’
PRCA chief executive Francis Ingham added: ‘Over the past four years, the PRCA has trebled in size, and become a powerful representative voice of consultancies, in-house teams and sole traders alike. This next logical step will complete our mission of representing the whole industry.’
The PRCA said that the move was in response to ‘demand from the industry’, and that it built on the launch of in-house membership in 2009.
All individual members will be required to sign up to the PRCA's Code of Conduct, and where appropriate to be registered on its and the UK Public Affairs Council's public affairs register.
The PRCA says that individual members will receive access to market intelligence and advice on best practice.
They will also receive discounted access to member services such as training, conferences and awards; and free access to at least one thought-leadership or networking event each month.