MEDIA: Home entertainment is latest focus of What Hi-Fi?

What Hi-Fi? is relaunching with a greater focus on home

entertainment products.



Starting with the July issue, due out at the beginning of June, the

publication will rebrand as What Hi-Fi? Sound & Vision to explain the

change of focus.



Publisher Sian Rees was at pains to explain that the relaunch is not a

dramatic departure but was made to reflect changes already occurring

within the sector.



'Fundamentally, the title stays the same but these changes will reflect

current growth within the marketplace, which is backed up by reader

research,' she said.



The title is already featuring more home entertainment and home cinema

products due to growing convergence of technologies such as DVD and

surround sound TV.



The relaunched product will feature 20 per cent more editorial pages in

order to cover home entertainment but not at the expense of the existing

hi-fi coverage.



'We didn't want to dilute the current hi-fi coverage so have decided to

invest in increasing the size to cover a broader scope of products,'

said Rees.



As a result, Rees confirmed the pounds 3.20 cover price of the magazine

may increase slighty. Two additional staff have been hired including an

extra reviewer.



What Hi-Fi?, published by Haymarket Consumer Publications, claims the

change of focus will make the title the largest in the home

entertainment market.



What Hi-Fi? has an ABC of 76,000, while new rival What Video and TV has

an ABC of 33,000



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