Under the terms of the deal, First Quartile, headed by Nick Dyer and Caroline Haley, has relocated to FWD’s City offices. The agency will continue to maintain its name and operate as a brand under the umbrella of FWD Group.
Michael Gaughan, chief executive officer of FWD Group, commented: ‘First Quartile has built a strong reputation in the City as a leading financial and investment communications firm with a wide range of clients including major asset managers, life companies and property companies. The acquisition will bolster FWD’s growing financial services practice, as well as the group’s general expansion following the launch of brandformula earlier this year.’
Nick Dyer, MD of First Quartile, said: ‘First Quartile has been extremely successful in building a niche investment marketing communications agency. Working with the FWD team, one of the best specialist financial agencies in the City, the synergies are very strong and support our ambitions for strong growth, as well as continuing to deliver excellent client service.
‘Working with FWD we will continue to provide our clients with strong strategic marketing support, investment writing, investment reporting and creative services, and can now offer our clients research, event management and a far stronger digital proposition.’