TripAdvisor seeks PR agency to raise European profile

Travel reviews website TripAdvisor is on the lookout for a new PR agency to work across its European markets.

TripAdvisor: on the hunt for a PR agency
TripAdvisor: on the hunt for a PR agency
TripAdvisor’s UK comms director Emma Shaw told PRWeek that she was ‘in the process of selecting a new agency’.

The remit is thought to include a focus on raising the profile of the site among both consumers and industry influencers.

The website has recently hit the headlines after removing its slogan ‘reviews you can trust’ from its hotel listings and replacing it with ‘reviews from our community’.

Media reports have suggested the slogan change was a result of the site being under investigation from the Advertising Standards Authority after thousands of complaints from hoteliers about alleged fraudulent reviews.

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