Band & Brown has been appointed as sole consumer agency to
recently-merged food manufacturers Burton's and Horizon Biscuits.
The account - won without competitive pitch on the back of the agency's
previous work with the Jammie Dodgers product - will be led by group
head Sarah Mackenzie, reporting to Burton's head of consumer marketing
The deal will see Band & Brown work with brands including Wagon Wheels,
Cadbury's Fingers and Maryland Cookies. Burton's already retains
Harrison Cowley on a trade brief.
The recent guerrilla campaign for Jammie Dodgers and its kids-orientated
Jam Wrestling ad campaign has resulted in a flurry of media attention
after unsolicited TV appearances on BBC News and CD:UK.
Band & Brown will be involved in a fresh campaign for the Wagon Wheels
brand, currently in development in conjunction with ad agency Saatchi &
According to Mackenzie, the agency will be adopting 'very different'
strategies for the promotion of the assorted brands.
Details of the duration of the contract were still being ironed out as
PRWeek went to press, but the account is likely to operate on a retainer