Former HMV.com MD appoints Bondy Consulting to handle PR for BuyaPowa

BuyaPowa, the new e-commerce site founded by the former MD of HMV.com Gideon Lask, has appointed Bondy Consulting to handle its PR and media relations.

New e-commerce venture: BuyaPowa
New e-commerce venture: BuyaPowa

BuyaPowa urges shoppers to use their collective buying power to demand the same bulk-buy discounts usually only given to retailers. By bringing together customers into a single transaction, the site aims to offer customers trade discounts.

As well as heading HMV.com, Lask was also formerly senior vice-president of e-commerce at Universal Music Group.

Commenting on the appointment, Bondy Consulting founder Jessica Bondy said: ‘Co-buying is the future of e-commerce and it is great to be involved in something so innovative and game-changing.’

BuyaPowa is launching with a focus on three main product categories, consumer technology, parenting and beauty, but other categories are set to launch later in the year. 

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