WEEKLY WEB WATCH: Music PROs set to target Worldpop

Organisation: Worldpop



Issue: pop music news and reviews



At: www.worldpop.com



Worldpop.com, the music site which targets ten to 17-year- olds,

confidently announces its presence as 'the global pop network' with a

colourful home page chockful of banners. They include news, interviews,

chat, tickets, community, games and charts, which must make it a prime

target for PROs in this sector.



Older teens and twentysomethings are catered for with an extensive dance

music section, skewing the age range to between 15 and 30.



Worldpop.com also provides news for ITV's Saturday morning pop show

CD:UK, which has its own section.



Music soundbites abound on the site, with RealPlayer available to

install for free.



It is also needed for a video diary from Spice Girl Mel C's Northern

Star tour (sponsored by Worldpop), which includes concert footage and

interviews.



Worldpop.com's games section, which requires the Macromedia Shockwave

plug-in, also includes an archive.



A ticket search service is provided by Nottingham-based The Way Ahead

Group, and charts are produced by MRIB. The Gossip section is as lively

and scurrilous as you'd hope, and even namechecks the US edition of PR

Week for its 'Top 10 PR jobs from hell' feature - boxer Mike Tyson comes

in at number one, with rappers Puff Daddy and Eminem also making the

grade.



The bottom left of the home page instructs you to click 'for advertising

and other commercial opportunities'. This takes you to a separate screen

housing a comprehensive B2B section, where there is a list of useful

e-mail and phone contacts for sponsorship, marketing, record industry

services, advertising, promotions and content.



Direct contact with the site itself is therefore painless.



Carrying the tag 'Your world, your music', Worldpop is as desperate as

any site to achieve a community feel, with some areas exclusive to

members as well as a chatroom and message board.



Exclusive interviews and session footage from groups (Regular Fries as

PR Week UK went to press) also help.



Surfers are asked to submit their own thoughts on albums and gigs,

adding a homespun but readable feel to the Reviews section which this

week includes a song by song look at U2's latest album and the

forthcoming Charlie's Angels soundtrack.



An 'essential guide to surviving the summer's festivals' seems somewhat

redundant in November.



But the ones2watch section has a wealth of information on bands,

containing (mostly) interesting facts and soundbites from unknowns,

barely knowns and credible names such as Mercury Prize nominees. Exactly

the sort of names, in fact, to encourage that all-important element of

'clubbability'.



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