UK's top bowling companies partner to target office workers

The top five UK bowling companies Hollywood Bowl, AMF Bowling, Namco, Tenpin and Bowlplex have joined up in a bid to attract office workers to their lanes.

UK’s bowling firms: to target professionals
UK’s bowling firms: to target professionals
The companies, whose audience normally consists of families, want to tap into the 'office night out' audience.

Threepipe has been called in to create a digital and media outreach campaign to target professionals who want after-office-hours entertainment.

The agency’s digital and social media division, Three_D, will manage the campaign.

Three_D will focus on user generated content, through Facebook, Twitter and other social media platforms, to attract professionals in the run up to the Christmas office party season.

The campaign will also be supported by a media outreach campaign targeting key regions with high volumes of bowling centres.

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