UK's top bowling companies partner to target office workers

The top five UK bowling companies Hollywood Bowl, AMF Bowling, Namco, Tenpin and Bowlplex have joined up in a bid to attract office workers to their lanes.

UK’s bowling firms: to target professionals
UK’s bowling firms: to target professionals
The companies, whose audience normally consists of families, want to tap into the 'office night out' audience.

Threepipe has been called in to create a digital and media outreach campaign to target professionals who want after-office-hours entertainment.

The agency’s digital and social media division, Three_D, will manage the campaign.

Three_D will focus on user generated content, through Facebook, Twitter and other social media platforms, to attract professionals in the run up to the Christmas office party season.

The campaign will also be supported by a media outreach campaign targeting key regions with high volumes of bowling centres.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.