FD completes global rebrand to take on FTI Consulting name

The 25-year-old FD brand name has departed the world of financial communications after the agency completed its re-christening under owner FTI Consulting today.

John Waples: Strategic Communications head
John Waples: Strategic Communications head

FD EMEA has adopted the FTI Consulting brand across the region, following the earlier rebranding of its Asian and American operations.

The entire agency will now be known as the Strategic Communications practice of FTI Consulting on a global basis.

FD was established as Financial Dynamics in London in 1986. FTI Consulting bought the agency in 2006.

John Waples, leader of the Strategic Communications practice in the UK, said: ‘During the last five years, FD and FTI Consulting have worked together on a growing number of client assignments as FTI Consulting has grown from a few consultants to more than 500 across EMEA. London is now the biggest office in the company's international network, and we are excited at the opportunities created by being part of a broader consulting group. This particularly is true in the current volatile macroeconomic environment, where businesses face a growing number of challenges.’

Waples added: ‘Having been at the forefront of the business communications market for more than 25 years, it is important to highlight that we remain totally focused on providing our clients with the first-class communications advice they have come to expect.’

The company hopes that bringing its businesses together under one brand will enable it to provide clients with a more competitive, unified offering throughout its global network.

Mark Malloch-Brown, chairman of FTI Consulting, EMEA, commented: ‘The strength of the FD brand has supported the expansion of FTI Consulting across the EMEA region. With FTI Consulting now well-established, it makes sense to create a single, strong brand, offering a range of consultancy services. I believe that we now are uniquely placed to meet the ever-changing needs of our clients in an integrated manner.’

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