INTERNATIONAL: IPG poaches first IR vice-president from PepsiCo

NEW YORK: Shandwick parent company the Interpublic Group has

appointed its own investor relations chief for the first time in a bid

to improve its ties with Wall Street.



IPG, which owns Golin/Harris Ludgate as well as the merged Weber

Shandwick Worldwide, has poached PepsiCo's vice-president of IR Susan

Watson, to fill its new senior vice-president of IR post.



Chief finance officer Sean Orr and senior vice-president finance Thomas

Volpe, have until now been main points of contact for both analysts and

institutional investors. IPG has been relatively slow to hire its own IR

chief.



The move comes amid a flurry of activity at IPG. Last year it turned its

three advertising networks into two by merging Lowe and Partners with

Ammirati Puris Lintas. The Weber Shandwick merger was compounded by

sister agency Golin/Harris acquiring the MWW group.



Watson, who worked with Orr at PepsiCo, started her career at Morgan

Stanley. She worked in IR divisions of publishing group Gannett and

Nielsen Media Research before joining PepsiCo.



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