X Factor Ceri Rees story could 'seriously run and run' says Mark Borkowski

X Factor's alleged treatment of Ceri Rees has been dubbed 'the shape of something that could seriously run and run' by Mark Borkowski.

X Factor: new judges but same controversy
X Factor: new judges but same controversy

It was revealed yesterday that Rees’ family is threatening legal action, insisting she had been bullied by X Factor bosses and humiliated in front of the nation.

The move came as Rees' singing tutor, Amanda Roberts, said X Factor bosses encouraged her to return to the show, despite rejecting her three times before in previous series.

Celebrities Lorraine Kelly and Lily Allen have come out in support of Rees' family, claiming the audition should never have been shown for entertainment value.

It is understood that the issue is being handled by ITV and Talkback Thames' in-house teams, with ITV head of press James MacLeod leading the response.

The Borkowski.do founder wrote on his blog: ‘It would make it without question into my list of top ten examples of stories you don’t want floated about your brand.'

Borkowski told PRWeek that he ‘feels for the PR folk left holding the story’, adding that ‘production teams involved with huge hits live in a bubble and do not look up until it’s too late’.

‘Only the ITV and Syco bigwigs can help by apologising or offering up a crumb of comfort... "We will review future practices blah blah". X Factor is a freak show and I guess will always profit from these type of headlines. It’s a difficult PR job, and not as easy as some onlookers believe.’

However, EdenCanCan founder Nick Ede said that this was 'par for the course for X Factor'.

'There's always going to be controversy, and the media are going to pick up on it. From X Factor's point of view, today's news is tomorrow's chip paper. In the end, the show is bigger than any story.' 

Taylor Herring co-founder James Herring agreed, adding that 'it will be water off a duck's back - the story is part and parcel of what they do'.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.

Skyscanner selects Mischief for UK PR task

Skyscanner selects Mischief for UK PR task

Flight search company Skyscanner has brought in Mischief PR to oversee its UK communications as part of a Europe-wide round of agency appointments.

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic has picked Edelman to handle its six-figure global PR account in the build-up to its first commercial flight into space.