Royal Bank of Scotland in U-turn over in-house PR

The Royal Bank of Scotland Group has reneged on its decision to

handle financial PR in-house by hiring two-year old agency The

Wriglesworth Consultancy.



Communications bosses at the bank announced the appointment just weeks

after ditching top ten City PR firm Financial Dynamics in favour of

taking the work in-house (PR Week UK, 29 September).



No one from RBS was available to comment on the decision, but it is

believed the bank wanted a specialist agency to work on the account and

complement its in-house team.



The Wriglesworth Consultancy was appointed after working previously with

RBS on projects which involved gathering feedback from the City with a

view to improving the bank's analyst presentations. There was no formal

pitch for the account.



Wriglesworth founder and MD John Wriglesworth - an ex-Brunswick partner

- will lead the account, heading a team of four and reporting to RBS

director of group communications Howard Moody.



The brief is to provide support on financial calendar work, corporate

activity, projects, IR and media and City relations.



Wriglesworth has also recruited former Royal Bank of Canada banker Brian

Thorn, who joins in November as a director, and Justin Strong from rival

City PR firm Hudson Sandler, who will become a director.



The ten-strong agency now has a client list of 15, which includes

Alliance and Leicester, Turbo Genset, and Paragon. Wriglesworth also

works on a project basis with Brunswick advising on a communications

strategy for the AA demutualisation and sale to gas firm Centrica.



RBS began reviewing its communications following its takeover of NatWest

in March.



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