Fuel PR to launch Tchibo products on UK market

Fuel PR has won an account to launch Germany-based international

coffee retailer Tchibo in the UK.



The company - Germany's answer to Starbucks - runs a chain of coffee

shops and sells its own branded fresh coffee. It has stores across

central Europe and Asia, and opened its first two British coffee shops

in Slough and Romford last week.



Fuel, which won the contract without a pitch, is handling all the

company's PR activities. The win represents a major account for the

fledgling PR agency, which launched last May.



MD Gillian Waddell, a founder of consumer agency Lyons Waddell which was

bought out by BSMG Worldwide four months ago (PR Week UK, 16 June), is

leading a team of three and will report to Tchibo general manager Rainer

Thews.



'Tchibo is a refreshing retail concept and a big international player.

We aim to add to its success in the UK,' said Waddell.



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