PR21 appoints Weill as new president and CEO

Edelman-owned global network PR21 has appointed Gus Weill as its

new president and CEO.



Weill joins from Burson-Marsteller's US corporate and financial

practice, where he has served as chairman for the last four years.



For Weill the move represents a return to the Edelman fold. He led

Edelman PR Worldwide's New York public affairs division for four years

before moving to B-M.



'I am intent on seeing PR21 join the ranks of maximally competitive

agencies. My goal is to go head-to-head with large and small firms, and

attract clients who are looking for a new economy feel,' he said.



Weill was appointed by Edelman chairman Richard Edelman, to whom he

reports.



Weill began his career as a television journalist. He has also worked as

a pollster at Penn and Schoen, and as a press aide to former New York

senator Daniel Patrick Moynihan.



PR21's European CEO Beverley Kaye said: 'My marketing background and

Gus' corporate experience complement each other. PR21 is very much a

standalone brand and Gus' appointment is a commitment to that.'



Kaye helped launch the re-branded Rowland Company as PR21 in Europe

after its sell off by Saatchi and Saatchi two months ago (PR Week UK, 8

September).



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