Flack: Flack's Week

Since launching his PR agency, Mark Borkowski has had a few interesting offers. Last week, he was approached to develop a search to find the world's most eligible virgin, to promote - wait for it - a new energy drink.

'Each country heat would be staged as a pageant involving local celebs and a senior religious leader,' said Borkowski, who declined the offer as he doubted 20 virgins could be found in each capital city. 'It's not unusual to pick up these ideas from a deluded ad agency,' he added knowingly ... 3 Monkeys chairman and former Lexis co-founder Bill Jones had his 60th birthday in Oxford last week, attended by Lexis' old guard, including co-founder Tim Adams - now Consolidated chairman - and former CEO Margot Raggett. Their original receptionist Wendy revealed Lexis' early success was down to her interest in numerology - with eights being sought out. 'The Lexis phone number still ends 6488 and Lexis is at 8 Bolsover Street,' she was overheard saying. And we thought seven was the traditional 'lucky number' ... Nestle got a kicking last week when a viral hit the web. It sees the Nespresso sign drop on to brand ambassador George Clooney as part of a campaign launched by the NGO Solidar Suisse to urge Nestle to include Fairtrade coffee in its range. Bit of a backward step for the brand after it made a song and dance in the media about taking KitKat Fairtrade last year?

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

WPP sees PR revenue recovery thwarted by strong pound

WPP sees PR revenue recovery thwarted by strong pound

Burson-Marsteller parent company WPP has reported a 4.1 per cent drop in PR and public affairs revenue despite organic growth continuing across the regions in the final quarter of 2013.

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management has defended its reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

New England launches comms hunt to attract UK tourists

New England launches comms hunt to attract UK tourists

The tourist board for the New England region in the US is on the lookout for communications support as it tries to lure more British visitors.