Flack: Flack's Week

Since launching his PR agency, Mark Borkowski has had a few interesting offers. Last week, he was approached to develop a search to find the world's most eligible virgin, to promote - wait for it - a new energy drink.

'Each country heat would be staged as a pageant involving local celebs and a senior religious leader,' said Borkowski, who declined the offer as he doubted 20 virgins could be found in each capital city. 'It's not unusual to pick up these ideas from a deluded ad agency,' he added knowingly ... 3 Monkeys chairman and former Lexis co-founder Bill Jones had his 60th birthday in Oxford last week, attended by Lexis' old guard, including co-founder Tim Adams - now Consolidated chairman - and former CEO Margot Raggett. Their original receptionist Wendy revealed Lexis' early success was down to her interest in numerology - with eights being sought out. 'The Lexis phone number still ends 6488 and Lexis is at 8 Bolsover Street,' she was overheard saying. And we thought seven was the traditional 'lucky number' ... Nestle got a kicking last week when a viral hit the web. It sees the Nespresso sign drop on to brand ambassador George Clooney as part of a campaign launched by the NGO Solidar Suisse to urge Nestle to include Fairtrade coffee in its range. Bit of a backward step for the brand after it made a song and dance in the media about taking KitKat Fairtrade last year?

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.