Fleishman-Hillard has been appointed to handle worldwide promotions
for TQ3 Travel Solutions, a global business travel firm composed of
three existing companies in the corporate travel field.
The firm, which was created by the merger of Maritz Travel Company, TUI
Business Travel and Internet Travel Group, has joint annual sales in
excess of pounds 6bn and operates 1,300 offices across 53 countries, and
will embark on a three-month programme of rebranding.
F-H director Matt Fearnley attributed the merger to the realisation that
the firms 'could do things better and differently from the current
players in the market if they were bigger'.
The firm already has an established customer base among blue-chip firms
from its previous incarnations, and is looking to expand its operation
in other business travel sectors.
F-H overcame pitches from three other agencies to win the six-figure
brief (incorporating fees and expenses).
F-H had not previously worked for any of the constituent companies, and
is the only agency retained by the firm.
The agency will spearhead the global launch of the brand and handle
internal rebranding, reporting to COO Toby Joseph. Research and
evaluation will be handled in-house by F-H, which is instigating a
system described as 'qualitative rather than quantitative'.
F-H's European operation has already doubled in size this year with the
acquisitions of GPC and Herald Communications (PRWeek, 2 February).