FilmFlex Movies picks Braben for video-on-demand industry PR drive

FilmFlex Movies, the joint venture pay-per-view film service from Sony Pictures Television and The Walt Disney Company, has hired Braben to build its profile within the media industry.

FilmFlex: Calls in Braben
FilmFlex: Calls in Braben

FilmFlex Movies was launched in 2005 and currently operates services with Virgin Media and Channel 4, with more than 65 million buys to date from more than 4,000 films.

Braben will provide a full press office service for the company, including a series of news announcements revealing new partners and its expansion on to a variety of devices and territories in 2011 and into 2012.

Braben will also work on a bespoke media education campaign across the UK's media, marketing and advertising industries and will oversee a digital outreach campaign.

Matt Bourn, Braben's MD, said: 'FilmFlex is a fantastic brand... Our end game is to make sure they are front of mind for any business development directors and brand marketers who are interested in using film as part of a brand campaign.'

Janis Thomas, head of marketing, FilmFlex Movies, said Braben had 'excellent expertise and experience in profiling b2b services to the media, film, broadcast and advertising industries'.

FilmFlex has content deals with more than 30 movie suppliers including all the Hollywood Studios and claims to offer more new releases to rent online than competitors iTunes, LoveFilm or Blinkbox.

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