INTERNATIONAL: BORDER LINES - Gillette builds non-premium goods

NEW DELHI: Shaving products giant Gillette has earmarked nearly pounds 200,000 for a month-long media campaign in India. The media plan is primarily for brand building of its non-premium products. Gillette bosses are aiming to use the campaign to mark the company's entry into the creams and tube market. The PR exercise, has been launched by Indian Shaving Products Limited, a subsidiary of Gillette.

NEW DELHI: Shaving products giant Gillette has earmarked nearly pounds 200,000 for a month-long media campaign in India. The media plan is primarily for brand building of its non-premium products. Gillette bosses are aiming to use the campaign to mark the company's entry into the creams and tube market. The PR exercise, has been launched by Indian Shaving Products Limited, a subsidiary of Gillette.



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