INTERNATIONAL: BORDER LINES - Shaw heads west to join SSK

SEATTLE: Microsoft PR boss Greg Shaw has left his post to join the West Coast arm of New York-based marketing firm SSK. Shaw has joined as the company's fourth equity partner and will head up West Coast operations from a Seattle base. Shaw will also help develop SSK's digital capability, which will offer marcom, advertising and PR services to companies moving into internet ventures. One of Shaw's first clients will be former employer Microsoft, for which SSK handles corporate communications and strategic counsel projects.

SEATTLE: Microsoft PR boss Greg Shaw has left his post to join the West Coast arm of New York-based marketing firm SSK. Shaw has joined as the company's fourth equity partner and will head up West Coast operations from a Seattle base. Shaw will also help develop SSK's digital capability, which will offer marcom, advertising and PR services to companies moving into internet ventures. One of Shaw's first clients will be former employer Microsoft, for which SSK handles corporate communications and strategic counsel projects.



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