PUBLIC SECTOR: RNIB campaigns to change perceptions

The Royal National Institute for the Blind has launched a six-month education campaign, 'Changing the way we think about Blindness'. Handled solely by the charity's in-house five-strong communications team, headed by Lynne Stockbridge, the campaign aims to change minds about sight-loss and show that blindness need not be the end of the world. It involves a pounds 1.1m fundraising appeal, an interactive experience where guests undertook everyday tasks in dim light to simulate sight-loss, and the launch of a report at the beginning of November focusing on the needs and aspirations of young blind people.

The Royal National Institute for the Blind has launched a six-month education campaign, 'Changing the way we think about Blindness'. Handled solely by the charity's in-house five-strong communications team, headed by Lynne Stockbridge, the campaign aims to change minds about sight-loss and show that blindness need not be the end of the world. It involves a pounds 1.1m fundraising appeal, an interactive experience where guests undertook everyday tasks in dim light to simulate sight-loss, and the launch of a report at the beginning of November focusing on the needs and aspirations of young blind people.





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