Public Affairs: Portland in app 'first'

Portland has launched an interactive mobile app for public affairs bosses - billed as the first of its kind in the UK created by a PR agency.

The free app is designed to help people in business and politics navigate their way around Westminster and the media by providing dynamic and updated contact details.

At the heart of the app, available for iPhone and iPad, is a detailed contacts database covering media and political figures.

Portland partner Mark Flanagan said: 'Many of our clients and contacts are now looking to access this kind of information on smartphones and tablet devices so it's important that we now have the ability internally to deliver for them.'

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