Activision poaches Sophie Orlando from rival EA to head Call of Duty launch

Activision has poached a PR manager from rival Electronic Arts ahead of the battle for the highest-grossing first-person shooter of 2011.

Call of Duty Black Ops: sold more than 25 million units
Call of Duty Black Ops: sold more than 25 million units

Sophie Orlando will head Activision’s latest Call of Duty launch after working on rival series Battlefield Bad Company at EA.

The move comes as Activision and EA go head to head with the launches of Call of Duty: Modern Warfare 3 and Battlefield 3 respectively. Battlefield is released in the UK on 28 October, while Call of Duty hits shelves two weeks later.

Orlando officially leaves EA at the end of this week after being put on gardening leave.

She joins Activision’s vice-president of European marketing & shared services Ian McGregor, who also joined from EA earlier this year.

Last year, Call of Duty: Black Ops sold more than 25 million units. EA’s Battlefield Bad Company 2, sold more than five million.

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