Pat Pearson joins Paul Davies to form Firstlight healthcare arm

Healthcare comms heavyweight Pat Pearson is setting up a health practice with former colleague Paul Davies, after stepping down as MD of The Red Consultancy.

Pat Pearson: has teamed up with ex-colleague Paul Davies
Pat Pearson: has teamed up with ex-colleague Paul Davies

As reported earlier this year, Pearson announced he was leaving Red after four years. PRWeek can now reveal that Pearson will be joining Davies to create a healthcare offering at corporate PR consultancy firm Firstlight.

Firstlight was launched in 2009 by Davies, who was formerly head of corporate comms at Red. Pearson and Davies will become co-MDs of the new practice.

Describing it as a ‘break-away’ rather than a ‘start-up’, Pearson said the new offering would provide comms support for pharmaceutical, medical devices and healthcare not-for-profit clients.

Pearson said the new practice would move away from the traditional agency model ‘that struggles to keep pace with evolving client needs’.

‘Firstlight has a clear focus on providing clients with the right blend of expertise and seniority to meet the challenges being faced by healthcare organisations and patients,’ said Pearson.

Davies said: ‘We see this as a very logical step. During the past couple of years, we have concentrated on building a very different business to that of our peers.’

Pearson is a former deputy MD at Ruder Finn and media adviser at the Department of Health. He joined Red Health in 2007 to lead the practice, going on to play a pivotal role in making the agency a key player in the healthcare space.

Paul Gittins, currently director of ethical healthcare at Red Health, has taken on Pearson’s role as MD.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR