The agency pitched against three other agencies for the six-figure account. It will be focused on driving lifestyle coverage for all the events to raise awareness and drive ticket sales.
House director Sam Oxley said: ‘We will be generating proactive creative news and feature opportunities such as stunts and picture ideas, and developing media opportunities outside of the traditional specialist equestrian media.’
Oxley added that the agency would be drawing on its experience with celebrities and providing social media support throughout the campaign.
‘All of this will be underpinned by a relentless press office which ensures we build relationships with journalists, both as writers and as consumers,’ added Oxley.
House PR board director Krissy Knights will be leading the account with support from account director Hayley Hamburg.
The agency is on board until May 2012, with further project work expected to add to the brief.
H Power MD Simon Brooks-Ward said: ‘We chose House PR for their standout creativity and fantastic credentials in the event space. They will be working with us on some of the world’s most prestigious horse events and elevating these into the national and consumer media.’
H Power produces, manages and promotes large scale public events worldwide, specialising in equestrian competitions, ceremonial events and public entertainment.
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