Consumer: Ice cream parlour milks media furore

Experimental ice cream brand The Ice-creamists asked Taylor Herring to help launch its first restaurant in Covent Garden. The Icecreamists wanted to garner mass media attention and drive footfall during the opening week. There was no additional marketing support for the launch, so a completely PR-led idea was required.

To continue reading this article you need to be registered with PRWeek. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

In order to resolve this issue please contact Customer Support:

In the US please email or call
+001 (800) 558-1708

In Asia please email or call
+852 3175 1982

In UK & Europe please email or call
+44 (0)20 8267 8121

Don't have an account?

Register for free today to be eligible for email bulletins and limited further access

Register Now


See Subscription Options

If you have recently purchased a subscription, please follow the link below to obtain your user login and password

Activate Subscription