Outsourcery picks Bite to push cloud as an affordable way to access software

One of the UK's leading cloud services providers has called in Bite Communications to refocus its comms.

Cloud: small businesses can access high-end technology
Cloud: small businesses can access high-end technology

Outsourcery has briefed Bite to promote its services as an affordable way to access the latest software.

The Microsoft-certified partner has shifted tack after selling its Vodafone mobile services in April and now aims to concentrate solely on being a cloud services provider. It provides hosting services for companies that include the BBC and HSBC.  

Bite is charged with helping Outsourcery ‘switch the conversation’ from being internally product-focused to promoting how cloud services can help small businesses afford the same technology as multinational companies.

Bite’s business and technology practice director Kelly Hall will head the account.

Hall said: ‘Cloud technology continues to be an extremely competitive topic in the media with everyone claiming to be the leader.’

She said the agency would help to create storylines that will target national media.

The pitch process saw Bite turn up to Outsourcery’s office without a brief, interview a panel to get a brief, and then pitch 45 minutes later.

Bite’s approach will be campaign-led to drive coverage in national, business and technology media, targeting small and medium-sized businesses.

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