Mazars turns to Weber Shandwick to help boost UK corporate profile

One of Europe's leading accountancy firms has handed Weber Shandwick a brief to help boost its corporate profile in the UK.

Mazars: oversees 18 offices from its Paris HQ
Mazars: oversees 18 offices from its Paris HQ

Paris-based Mazars, the fifth largest accountancy firm throughout most of Europe, has charged WS’ financial services team with building its UK profile and positioning it as one of the country’s top accountants outside the ‘Big Four’.

The company has 18 offices and employs more than 1,100 in the UK, but it has not traditionally enjoyed the media presence of some of its second-tier accountancy rivals.

WS won the brief via a competitive pitch held in recent weeks, a process thought to have included four other agencies with a financial services pedigree.

Christian Ball, head of comms at Mazars, confirmed the appointment, commenting: ‘We have some significant initiatives lined up to raise awareness of the market-leading services Mazars provides and needed an agency that could provide us with the same high level of service, satisfaction and care that we offer our clients.’

Weber Shandwick will look to help Mazars reach financial services audiences by increasing its voice in the specialist press and giving it a stronger presence in the national media.

Industry publication Accountancy Age this year listed Mazars as the twelfth largest accountancy firm in the UK and one of the few towards the top of the list to have grown its annual fee income.

Mazars audits more FT Global 500 companies than any non-big four firm and acts for more than 65 businesses in the UK.

Since its launch, Mazars has operated as an integrated partnership firm, which gives each partner the right to vote on the strategic decisions involving the future of the partnership.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.

Max Clifford trial jury loses second member as deliberations enter third day

Max Clifford trial jury loses second member as deliberations enter third day

The jury in the trial of celebrity publicist Max Clifford is down to 10 people after another juror was discharged this morning, on the third day of deliberations about its verdicts on 11 charges of indecent assault.

Edelman takes a ride on Branson's slow-motion space adventure

Edelman takes a ride on Branson's slow-motion space adventure

Virgin Galactic is probably on every PR agency's dream assignment list, but previous delays to Richard Branson's space venture suggest it may not be a complete blast.