Pink Gorilla, which already works as David Hasselhoff’s digital PR agency, will also be responsible for the UK social and online PR for his daughter’s band Bella Vida.The band is made up of Taylor-Ann, 18 and Hayley Amber, 16, and has been described by the British press as having a ‘Eurovision vibe’.
Pink Gorilla PR director Emma Murray told PRWeek: ‘I will be working to increase traffic to both David’s and Bella Vida’s Twitter and Facebook pages, blogs and websites.
‘We will also build a website for the girls and maintain it daily by uploading fresh content.
‘The focus will be on increasing Google rankings for all three of them, arranging personal appearances nationwide and, in particular for Bella Vida, increasing awareness and arranging press and radio interviews around their appearance dates.'
The girls are hoping to follow in their father’s footsteps and win chart success with their debut single Kiss Kiss Me Bang Bang, out this week. The Hoff got to number 3 in the UK charts with Jump In My Car in 2006 and has had numerous hits in Germany and Austria.
David Hasselhoff said: ‘I’m very happy to have Pink Gorilla PR on board the HOFFtrain and they are prepared to help take Kiss Kiss Me Bang Bang to number one.’