DIARY: Chrysalis PROs prove they're all Heart as extras

You have to admire the lengths Jo Milloy and Bianca Simms, from the Chrysalis Radio press office, go to for their job.

Simply singing the praises of Heart 106.2's saucy new ad campaign wasn't enough for them.

When the marketing department at Chrysalis was looking for extras to take part in the photoshoot for the campaign, they felt it was their duty to see the stunt being created first hand.

The photo was shot at a Soho strip club, featuring the talents of stripper, Chico, for the 'Just another girls' night out' pounds 2m Heart 106.2 poster campaign that can be seen on billboards across London from this week.

Clearly, Milloy, head of press and PR for Chrysalis Radio and Chrysalis New Media, pulled rank over Simms, PR executive for Heart 106.2, when it came to the seating arrangements.

Milloy, can be seen right at the front, beneath the 's' in 'girls'. Simms, had to settle for a furtive glance from the background. She's the one behind the stripper's fist.

Jo Milloy said: 'It's funny the things you get roped into and all in the line of duty.

'Bianca and I didn't quite realise what an eyeful we were going to get. Now London is going to get an eyeful of our shocked reactions.'

Edited by Jennifer Whitehead.





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