The agency beat longstanding top dog Kindred, who slipped to second position after suffering a 53 per cent drop in public sector income to nearly £2.4m.
Despite a drop in public sector fees of ten per cent, Hertfordshire-based Communications Management jumped to third place, from fifth. The agency’s MD, Pam Calvert, says it did not suffer as much as other agencies because none of its income came from central government campaigns.
In fourth place is Golley Slater Public Relations – making its public sector league table debut.
Munro & Forster’s position at number five is a rise of one place from 2009, despite a loss of 27 per cent in public sector fee income.
Overall, the tables makes for uncomfortable viewing for public sector specialists, with the majority of agencies suffering drops in fee income.